At this year’s Cannes Lions International Festival of Creativity, TikTok is spotlighting a new chapter in creative empowerment, inviting brands, agencies, and creators to build the future of storytelling together. With TikTok’s generative AI tools, we’re simplifying creativity and making it more efficient and effective, enabling the entire ecosystem, from global brands to small businesses, to unlock business growth.
Introducing the Latest Symphony Generative AI Tools
Today, we unveil TikTok Symphony, our suite of generative AI tools designed to streamline creative production and spark bold new ideas. We present state-of-the-art generative AI tools such as:
- Image to Video
- Text to Video
- Showcase Products
These tools make it easier than ever for marketers to unlock new creative potential and create TikTok-first content.
Elevating Creativity with AI
TikTok Symphony is ushering in a new era where AI enhances creativity rather than replacing it. Andy Yang, Global Head of Creative and Brand Products, states: “With TikTok Symphony, we’re empowering a global community of marketers, brands, and creators to tell stories that resonate, scale, and drive impact on TikTok.” Here’s how our tools work:
1. Image to Video
This innovative feature turns static images into engaging, scroll-stopping branded content. By simply adding an image and a short text prompt, marketers can create eye-catching five-second clips that connect their products with TikTok users.
2. Text to Video
Now, bringing an idea to life is as simple as providing a short text prompt. This tool allows marketers to quickly generate, test, and iterate content concepts prior to full production, making it ideal for rapid campaign execution.
3. Showcase Products
This feature helps brands present their products in a visually appealing way, utilizing Symphony Digital Avatars. By uploading a product image and selecting an avatar, brands can create engaging TikTok videos in seconds.
Integration with Major Tools
To fuel creativity, TikTok is partnering with industry leaders like Adobe and WPP. The integration of Symphony features into Adobe Express allows users to create TikTok-first content directly within Adobe’s platform. This move simplifies content creation for brands and enhances collaboration.
Building Trust and Quality
To ensure quality and authenticity, all Symphony-created content is automatically labeled as AI-generated and goes through rounds of safety reviews. This guarantees that the content resonates well with audiences while maintaining high standards.
Future of TikTok Symphony
As we continue to develop our creative AI tools, TikTok Symphony is set to revolutionize content creation for marketers globally. Our ambitious journey involves collaborating with brands and agency partners to empower storytellers everywhere.
