The popular video game Fortnite is embroiled in controversy following a complaint from the actors’ union SAG-AFTRA regarding the use of artificial intelligence (AI) technology to recreate the iconic voice of Darth Vader.
Background on the Complaint
SAG-AFTRA has filed an Unfair Labour Practice complaint with the US National Labor Relations Board (NLRB), asserting that Llama Productions, a subsidiary of Epic Games, unilaterally decided to use AI-generated voices instead of human voice actors. The union claims this action was taken without notifying them or negotiating terms, amounting to a violation of labor rights.d
AI Technology and Player Interaction
In Fortnite, players can engage with Darth Vader as a character, fighting against him and even recruiting him to their teams. The game allows players to strategize with Vader using their voice, with the character responding through advanced conversational AI technology.
- Voicing Concerns: SAG-AFTRA insists that actors have the right to control how their digital likenesses and voices are represented.
- James Earl Jones Estate Involvement: Epic Games states that the AI voice recreation was made possible through an agreement with the estate of late actor James Earl Jones, who originally voiced Darth Vader.
Wider Implications for Voice Actors
The complaint highlights rising concerns among voice actors about AI technology increasingly encroaching on their work. Players and industry professionals alike are worried about the potential for AI to reduce the demand for human talent.
Members of SAG-AFTRA have already taken action against companies like Activision, Disney, Warner Bros, and EA since strikes began last year. These actions are fueled by fears that generative AI might not only replicate human voices but also manipulate them inappropriately.
Safeguarding Actor Rights
SAG-AFTRA emphasizes the need to protect the rights and interests of actors when it comes to their digital representations. Their statement pointed out the importance of working together to ensure fair terms of engagement for both current and future projects that may utilize AI-generated voices.
They contend that striking a balance between innovative technological advancement and protection for performers is essential for the industry moving forward.
Looking Ahead
The ongoing saga surrounding Fortnite and the use of AI-generated voices raises questions relevant not only to the gaming industry but also to broader sectors where artificial intelligence is creeping into creative spaces. As more companies adopt AI technology, the future relationship between AI and human performers remains uncertain.
SAG-AFTRA’s complaint serves as a reminder of the ongoing challenges posed by advancements in AI, and the necessity for ongoing dialogue between creators, actors, and unions to navigate these changes equitably.
The use of AI in entertainment continues to spark debate. As Fortnite faces scrutiny from SAG-AFTRA, it will be crucial for industry leaders to consider how to incorporate new technology responsibly while safeguarding the rights of human talent.
